Sins of Greenwashing

How “green” is “green”? There is so much confusion, misrepresentation, and half-truths regarding this buzzword, and “greenwashing” is abundant in our culture. Even if you’re not familiar with that term, you’ve probably experienced it: misleading marketing about the environmental benefits of a product. An outrageous example might be “lead paint, the natural choice”. Yes, lead […]

Read More

A Touch of the Unexpected?

In every project, we look for a way to add something with a “touch of the unexpected”. We use this phrase on our business cards and other materials; it’s part of our philosophy. But what do we mean? I read something this morning that sums up the meaning of that phrase. It was an article […]

Read More

Back to Top